The Mailchimp extension connects OroCommerce with Mailchimp using API version 3.0. It synchronizes OroCommerce’s marketing lists with Mailchimp subscriber lists, allowing users to manage and send email campaigns directly in Mailchimp. Campaign statistics from Mailchimp can be imported into OroCommerce for further analysis, segmentation, and reporting.
This extension helps streamline email marketing workflows, improves targeting precision through audience synchronization, and enables access to performance metrics within OroCommerce’s reporting tools.
Key Features:
Subscriber List Sync: Maps and synchronizes OroCommerce marketing lists with Mailchimp subscriber lists.
Campaign Import: Imports Mailchimp email campaigns into OroCommerce for centralized visibility.
Analytics Integration: Uses Mailchimp campaign statistics within OroCommerce reporting and segmentation.
Email Campaign Creation: Supports Mailchimp’s campaign builder for creating responsive email content.
Automation Support: Enables use of Mailchimp automation features, including welcome series, abandoned cart emails, and post-purchase flows.
Before installing an extension please check Oro Documentation for extensions installation and management instructions.
To configure Mailchimp integration, please follow the recommendations described in the Documentation.